The People
Decades of beauty.
A singular focus.
Built by performance marketers who have spent their careers at the intersection of prestige beauty and measurable growth.
Our Leadership
The team.
CEO & Founder
Leslie Ann Hall
Leslie Ann Hall established Iced Media as a dominant force in performance social media for beauty, lifestyle, and wellness. She advises executives at major corporations including L'Oréal and Walmart, as well as high-growth brands like Paula's Choice and Moroccanoil — always focused on business strategy that achieves unparalleled results in profitability and scale. Under her leadership, Iced Media has helped facilitate several billion-dollar exits.
Partner, Chief Client Officer
Ashley Banks
Ashley Banks is a strategic leader and creative storyteller who oversees Iced Media's media operations — the place where creativity and data intersect. She specializes in driving results for beauty, wellness, and lifestyle brands, with deep expertise in early-stage and turnaround situations. A recognized industry thought leader, Ashley has been published in Digiday and Advertising Week.
![Emily Campbell, [Title] at Iced Media](assets/images/leadership/emily-headshot.jpg)
[Title Placeholder]
Emily Campbell
Emily brings a sharp strategic mindset and a genuine passion for building brands that matter. She partners closely with clients to translate ambitious goals into performance-driven campaigns, blending creative instinct with a deep respect for the numbers. Her approach is collaborative, detail-oriented, and always rooted in what moves the business forward.
Our Philosophy
"Business strategy to achieve unparalleled results — including profitability, scale, and exits that redefine what a beauty brand can become."
Leslie Ann Hall — CEO & Founder, Iced Media
How We Work
Our principles.
Category Native
We work exclusively in beauty, wellness, and lifestyle. No learning curve — we understand the purchase cycle, seasonal dynamics, and consumer psychology from day one.
Performance First
Every decision is grounded in data. We track what moves the needle — ROAS, CAC, revenue — and we're not afraid to kill what isn't working and double down on what is.
Platform Partners
Meta, TikTok, Google — we hold certified partner status across every major platform. That means early access, dedicated support, and media credits that flow directly to clients.
Full Consumer Journey
From AI search discovery to paid social to shoppable content at Sephora and Ulta — we manage the full path to purchase so no revenue opportunity goes uncaptured.
Get Started
Start with a free GEO audit.
Tell us about your brand and we'll benchmark exactly where you stand in AI Search — complimentary, no commitment required.
- →Response within 48 hours
- →Complimentary audit report
- →No commitment required