Iced Media brand photography

Our Work

Results that speak
for themselves.

Case studies from 200+ prestige beauty, wellness, and lifestyle brands — and counting.

$2B+ In managed media spend
200+ Prestige beauty brands
>$3B In client exits
Average ROAS improvement

Case Studies

How we win for our clients.

Paula's Choice
+70% ROAS · Year One

Paula's Choice

Scaling a cult brand to a billion-dollar trajectory.

"Partnering with Iced Media helped scale Paula's Choice at a critical time in our brand's trajectory."

Tara Poseley, CEO

  • Increased ROAS by 70% in year one through revamped paid social strategy
  • Elevated hero products with personalized user journeys and right-sized audiences
  • Expanded audience well beyond the brand's early cult following
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Moroccanoil
82% Annual Revenue Growth

Moroccanoil

From salon staple to social media powerhouse.

"Iced Media helped grow our e-commerce business to become the profit center it is today. They've become an extension of our internal team."

Christine Schwartz, Digital Director

  • 82% annual revenue growth over the course of our partnership
  • 6× return on ads for core products
  • Campaigns that consistently sell out new product launches
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Elizabeth Arden
$1B Exit · Two Years

Elizabeth Arden

Modernizing a legacy brand into a billion-dollar exit.

"They were pivotal in the brand's turnaround leading to a $1B exit in two years."

Swan Sit, VP Marketing

  • Six consecutive quarters of growth following years of decline
  • First-ever profitable e-commerce campaigns for the brand
  • Glossy Best in Show beauty award and WWD press recognition
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SkinCeuticals
#CE Ferulic Challenge

SkinCeuticals

Science, simplified — and sold.

"They helped evolve our internal way of thinking, and how we approach social and digital content."

Leslie Harris, Global Brand President

  • Evolved content strategy to translate complex science into consumer language
  • Launched #CEFerulic challenge to drive UGC at scale
  • Expanded brand awareness to a new generation of beauty consumers
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Avène
56% CTR Increase

Eau Thermale Avène

200 years of heritage, built for performance social.

"They bring the precision, technical expertise and consumer lens that ensure each campaign is effective."

Jeff Petrosillo, Chief Digital Officer

  • 56% increase in click-through rate on performance social campaigns
  • Customer acquisition cost decreased by more than 10%
  • Average order value grew by more than 10%
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Client Roster

25+ Prestige Brands
Paula's Choice Elizabeth Arden Moroccanoil SkinCeuticals Eau Thermale Avène Pierre Fabre Kiehl's Redken La Roche-Posay Vichy StriVectin Naturopathica Rene Furterer Cover FX Maybelline Revlon Ralph Lauren Louis Vuitton DKNY Flower Beauty Hairitage Hey Humans TPH by Taraji Babyganics Walmart.com

Client Words

Trusted by the industry's best.

From brand presidents to marketing VPs — what the people who hired us say.

Elizabeth Arden

"I'm a longtime collaborator and champion of Iced Media for their creative excellence and measurable results. Pivotal in the brand's turnaround leading to a $1B exit."
Swan Sit, VP Marketing

Pierre Fabre

"They bring the precision, technical expertise and consumer lens that ensure each campaign is effective. Strategic partners and true stewards of our brands."
Jeff Petrosillo, Chief Digital Officer

Kiehl's Since 1851

"Iced Media's industry and media expertise across social is unparalleled. They have a team you can count on to deliver."
Clair Sidman, AVP Digital

SkinCeuticals

"They came with strong, disruptive content strategy ideas while keeping the strength of our science and medical expertise core to our differentiation."
Leslie Harris, Global Brand President

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